Updated: June 9, 2021
To increase organic search, also known as free traffic, use content marketing. Content marketing through blogging or guest posts is the fastest way to build great traffic. However, content marketing is a quality game and not a quantity game. If you have horrible content, people won’t bother reading it or sharing it, which is basically the entire point of building a blog. Therefore, when I write content, I constantly ask myself if I would take ten minutes out of my day to read it and if I’d share it with others. If you wouldn’t do either of those things, then you really need to revisit your content strategy.
Search engines reward people and companies who consistently offer high-quality content. Things such as author rank have a big impact on organic search results. Put a plan in place to not only create and publish online but also to maximize the value of the content so its distribution happens across multiple social channels with a chance to go viral.
Write articles rich in content. Quality articles get ranked better in search results. Make sure your articles address the needs of your readers, and that they can find all the information they need in one spot. This is the most effective means for increasing traffic to a website; offering people something they cannot get elsewhere, or at least, not to the level of quality you offer.
Whatever you do, don’t use content generators. While once a popular choice by a new web industry, today they are not useful. It is much better to put creativity to work. Google and other search engines shun content generated articles, and this content disappoints visitors, which means they’ll leave your site. Good content will increase your visitors, thereby, increasing your traffic flow.
Never make the mistake of copying and pasting from another site. The search engines are too smart and will know what you did. Search engines will be penalize you for it and that is going to result in decreased traffic.
If staring at a blank page is stopping you from generating great content, you can turn to PLR for a jump start. PLR stands for Private Label Rights, which means you can purchase rights to use the content as your own. Check out Free Monthly Websites for great content on a variety of topics. When you use this content, take the time to rewrite it in your own words. Also, take time to add your own information so that the article is truly yours.
Your content is key. A simple way to increase your free traffic. For more ideas on how to generate free traffic, check out our other articles here.