Updated: June 18, 2021
New Customer Acquisition Campaigns
With over 40 years of experience managing campaigns ranging from 30,000 to 30 Million pieces per month, IM Group’s principal strategists have seen and done virtually everything your business will encounter. We know that your key marketing message needs to be creative, relevant and precisely targeted.
Our data team is focused on targeting individuals, not audiences. Whether your campaign is through direct mail or digital channels, we specialize in using sophisticated modeling and targeting techniques so that your offer is in the right hands at the right time.
Existing Customer Communications
Through a robust data management platform, and strategic consideration with your team, we craft well timed communications to educate and encourage your customers to manage their accounts successfully. With a focus on the customer’s lifetime value, we segment early month accounts, mature customer’s and inactives in order to maximize portfolio return.